brown rugs with incorporated beads will crackle as moviegoers enter the shadowy hallway to the theater to put them on edge - Trenton prototype
# of rugs is probably 60% of screens?



 
follow artist equity 
financial model

residuals follow broadcast/syndication model
there will be ads.
creative ones.




$10,000,000 / 500 theaters is $20,000 per theater

$10,000,000 / 100 theaters is $100,000 per theater