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blockbusters aren't blockbusters without the theater
investing in theatrical experience
sponsored coke freestyle beverage - coke with coffee
brown rugs with incorporated beads will crackle as moviegoers enter the shadowy hallway to the theater to put them on edge - Trenton prototype
# of rugs is probably 60% of screens?
follow artist equity
residuals follow broadcast/syndication model
there will be ads.
$10,000,000 / 500 theaters is $20,000 per theater
$10,000,000 / 100 theaters is $100,000 per theater
BREAK EVEN AT $10mil
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